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Sola Salons Return to NYFW as Official Hair Sponsor for Alice + Olivia’s Spring 2025 Presentation

Sola Salons hand-selected 27 independent beauty professionals to create the hairstyles for the models who wore intricate braided buns with mini hair flowers and hair jewels, lace appliqués and oversized scrunchies.

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By: Lianna Albrizio

Associate Editor

Photos courtesy of Cody Rasmussen for Sola Salons.

Sola Salons – among the world’s largest salon suites concept for independent beauty professionals – returned to New York Fashion Week as the official hair sponsor for Alice + Olivia’s SS25 Presentation on Saturday, Sept. 7. Hair art is created with intricate braided buns with mini hair flowers and hair jewels and lace appliqués. On the heels of the brand’s 20th anniversary, 27 of Sola Salons’ independent beauty professionals teamed with Matthew Curtis, a lead hairstylist for Alice + O...

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